State-of-the-art digital signage solution is part of the brands
strategy to enhance the consumer experience in its restaurants
DULUTH, Ga.--(BUSINESS WIRE)--Dec. 19, 2016--
NCR
Corporation (NYSE: NCR), a global leader in omni-channel solutions,
announced today that Bojangles’, Inc., a Southeastern regional
restaurant chain, is deploying a high-definition NCR Vitalcast™ digital
signage solution as a new unit standard at its company-owned locations.
Bojangles’ will leverage the state-of-the-art digital signage solution
to bring its popular food and beverages to life with visually compelling
animations and messaging similar to the brand’s iconic advertising. The
NCR Vitalcast digital signage is currently installed in approximately 25
Bojangles’ restaurants with additional restaurants anticipated to
install in 2017.
The easy-to-use digital signage solution will provide Bojangles’
restaurants the opportunity to showcase a wider variety of food and
beverages with high resolution product shots and video to enhance the
overall guest experience. The digital signage solution will also make it
easier and cost effective to update information in real-time, feature
new and limited time products, and display nutritional information.
“We are delighted to partner with NCR to include this digital signage
solution in our company-operated restaurants,” said Randy Poindexter,
senior vice president of marketing for Bojangles’. “Enhancing the guest
experience is a pillar of our corporate strategy, and as we will soon
unveil our new restaurant concept, innovative technology like this is an
important part of that strategy.”
Vitalcast features provide greater flexibility to promote specific menu
items during different day parts, localize content and add regional menu
item variances. In addition to providing the Vitalcast software, NCR is
supporting the installation with content management services.
“Digital signage is quickly becoming a core component of a QSR’s
consumer engagement strategy,” said Paul Langenbahn, president of NCR
Hospitality. “Our goal is to enable brands, like Bojangles’, to
transform their in-store customer experience to better connect with
today’s consumer.”
About Bojangles’, Inc.
Bojangles’, Inc. is a highly differentiated and growing restaurant
operator and franchisor dedicated to serving customers high-quality,
craveable food made from our Southern recipes. Founded in 1977 in
Charlotte, N.C., Bojangles’ serves menu items such as delicious, famous
chicken, made-from-scratch buttermilk biscuits, flavorful fixin’s and
Legendary Iced Tea®. At September 25, 2016, Bojangles’ had 699
system-wide restaurants, of which 301 were company-operated and 398 were
franchised restaurants, primarily located in the Southeastern United
States. For more information, visit www.bojangles.com
or follow Bojangles’ on Facebook and Twitter.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions,
turning everyday interactions with businesses into exceptional
experiences. With its software, hardware and portfolio of services, NCR
enables more than 550 million transactions daily across retail,
financial, travel, hospitality, telecom and technology, and small
business. NCR solutions run the everyday transactions that make your
life easier.
NCR is headquartered in Duluth, Ga., with over 30,000 employees and does
business in 180 countries. NCR is a trademark of NCR Corporation in the
United States and other countries. All other trademarks or registered
trademarks are property of their respective owners.
NCR encourages investors to visit its website, which is updated
regularly with financial and other important information about NCR.
Web site: www.ncr.com
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@NCRCorporation
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www.facebook.com/ncrcorp
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www.linkedin.com/company/ncr-corporation
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www.youtube.com/user/ncrcorporation
View source version on businesswire.com: http://www.businesswire.com/news/home/20161219005041/en/
Source: NCR Corporation
NCR Corporation
Tim Henschel, 770-299-5100
tim.henschel@ncr.com
