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Grupo Bimbo Joins Teradata Customer Roster with Purchase of Enterprise Data Warehouse

June 19, 2002 at 11:31 AM EDT
MEXICO CITY, Jun 19, 2002 (BUSINESS WIRE) -- Teradata, a division of NCR Corporation (NYSE:NCR), announced today that Grupo Bimbo, the leading baking and food company in Mexico and one of the largest in the world, has purchased a Teradata(R) warehouse.

Grupo Bimbo will implement an enterprise data warehouse from Teradata to serve as the business intelligence foundation the company needs in order to increase its profitability and extend its worldwide coverage. The first phase of the project consists of gathering data contained in several Oracle repositories and centralizing it under one data warehouse to streamline the decision-making process of the various business units. By doing this, Grupo Bimbo will also be able to improve distribution and logistics, directly impacting business profitability. In addition, their executives will be able to know and anticipate their customers' needs, allowing Grupo Bimbo to improve sales and assortment by region and by specific customer.

Grupo Bimbo chose Teradata for its ample experience in the industry, as well as the strength of its data warehouse solution, which offers robust analytic power with the ability to scale as the business grows, maintaining full parallelism without limitation in terms of anticipated volume.

    About Grupo Bimbo
Founded in Mexico City in 1945, Grupo Bimbo has nearly 90 widely recognized brands such as Bimbo, Marinela, Tia Rosa, Milpa Real, Oroweat, Mrs. Baird's, Barcel, Ricolino, Coronado, Suandy y Lara, among many others. It has a worldwide presence with more than 70 distribution plants in the Americas and Europe, complemented by nine marketing enterprises responsible for the marketing of its more than 750 products. It employs more than 60,000 people. You can find more information about Grupo Bimbo and its products at www.grupobimbo.com.mx

    About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to http://www.Teradata.com.

    About NCR Corporation
NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions. Based in Dayton, Ohio, NCR (www.ncr.com) employs 30,300 people worldwide.

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.

CONTACT:          NCR Corporation - Argentina    
                  Teradata Division   
                  Agustina Varela, +54 (11) 4379-0401 
                  agustina.varela@ncr.com        
                  or
                  NCR Corporation 
                  Teradata Division  
                  Marchela Roca, 919/858-1411 
                  marchela.roca@ncr.com 

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