DAYTON, Ohio--(BUSINESS WIRE)--Sept. 19, 2005--

       With 100 New Features, the Software Portfolio Integrates
  Advanced Analytics, Campaign Management and Sophisticated Customer
          Interaction Tools with a Role-Based User Interface

Teradata, a division of NCR Corporation (NYSE:NCR), today unveiled Teradata Relationship Manager Version 6, a new marketing software portfolio that integrates advanced analytics with multichannel, multistep customer interaction tools accessible through a role-based user interface. The new portfolio is also browser-based for ease of use and architected to take full advantage of the enterprise intelligence capabilities of the Teradata Warehouse.

Teradata Relationship Manager Version 6 dramatically augments the functionality of the previous customer management portfolio, Teradata CRM, with 100 new features. Designed to further extend Teradata's lead in customer-driven marketing, the new software is an important step forward in integrating analytical and operational customer relationship management to ensure that messages and offers to customers are relevant, timely and significant - improving customer response rates and driving profitable revenue growth.

Its role-based interface provides multiple views of the data, analysis, campaigns, workflow, metrics and other dimensions of the marketing process. These views are tailored to the roles of the marketing and campaign manager and developer and marketing analyst.

"We've been counseling CRM vendors for years to build solutions that do a better job of simplifying and integrating analytical and operational CRM to optimize the relevance, timeliness and significance of customer treatments," said Sheryl Kingstone, program manager, Customer-Centric Strategies at Yankee Group. "Leading customer management solution providers will only succeed long term if they actually deliver on the promised value of customer relationship management. With the introduction of Relationship Manager, Teradata is effectively responding."

Teradata Relationship Manager Version 6 will be available in the fourth quarter of 2005. The new portfolio was designed with input from Teradata data warehouse and analytic applications customers to further enhance their capabilities by:

    --  Applying insight derived from analytics at the points of
        customer contact, reducing missed opportunities and improving
        customer satisfaction

    --  Automatically identifying and prioritizing the most relevant
        selling, servicing or other relationship opportunities for
        each customer

    --  Ensuring consistent branding and messaging across channels and
        touchpoint systems

    --  Dramatically reducing the cycle time to create marketing
        campaigns, with well-integrated tools that increase
        productivity and reduce dependence on information technology
        (IT) assistance

    --  Substantially improving marketing efficiency and boosting
        response rates while reducing marketing expense

"The new Teradata Relationship Manager Version 6 gives marketers tremendous flexibility to act quickly on new insights, dynamically defining customer relationships across different channels and business dimensions - with tools that any multichannel marketer will find incredibly valuable," said Mike Kirschner, vice president of the IT Business Services Group for Office Depot. "The new portfolio will drive ROI two ways - from the incremental gain you get by being able to deploy much more targeted marketing offers while also reducing the costs required to deliver those offers to the customer."

Teradata's vision for relationship management is to give users desktop marketing tools that ensure fast access to detailed, actionable enterprise intelligence to quickly generate more precise and personalized customer contact to improve profitable return on customer relationships.

"The functionality in Teradata Relationship Manager Version 6 is focused around the three most important dimensions of customer dialogue," said Sam Gragg, director of customer management solutions marketing for Teradata. "These dimensions are increased relevance, more exact marketing timing and the creation of significant customer offers. Relevance refers to the ability to analyze customer data from across all business lines and channels to generate and prioritize highly targeted value propositions. Enhanced timeliness comes from the ability to provide fresh data from a Teradata Warehouse to make decisions and act 'in the moment' when customer behavior signals an immediate opportunity. Finally, integrated analytics and operational capabilities create individual customer insights that heighten personalization - to drive intense 'significance' into offers that differentiates them from competing offers."

Teradata Relationship Manager Version 6 is designed to perform optimally with the Teradata Warehouse, providing high-performance parallel database technology, a full suite of data access and management tools, and robust data-mining capabilities.

"Teradata Relationship Manager Version 6 brings a new level of precision and science to customer dialogue management - resulting in conversations that are in fact initiated by customers and permeated with customer intelligence," said Mohanbir S. Sawhney, McCormick Tribune professor of electronic commerce and technology, Kellogg School of Management.

About Teradata Division

Teradata (www.teradata.com), a division of NCR Corporation (NYSE:NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata's award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.

About NCR Corporation

NCR Corporation (NYSE:NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata(R) data warehouses and IT services provide Relationship Technology(TM) solutions that maximize the value of customer interactions and help organizations create a stronger competitive position. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 28,300 people worldwide.

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.

    CONTACT: NCR Corporation
             Teradata Division
             Mike O'Sullivan, 937-445-7152
             mike.osullivan@teradata-ncr.com

    SOURCE: NCR Corporation