Unicoop’s mobile shopper implementation receives a retail technology
award at EuroCIS for its seamless self-service shopping experience
across in-store, online and mobile channels
DUSSELDORF, Germany--(BUSINESS WIRE)--Feb. 24, 2016--
NCR
Corporation (NYSE: NCR), the global leader in consumer
transaction technologies, announced that Unicoop Firenze has launched a
new service to its customers using the NCR mobile shopper app and NCR
omnichannel platform. Unicoop Mobile Shopper enables customers to scan
items in their shopping baskets with their smartphone and check-out the
whole basket through their app at the point-of-sale (POS) or
self-checkout, thereby helping to improve the overall customer
experience and helping to increase customer loyalty. Unicoop’s
innovative omnichannel solution was awarded the Best Omnichannel
Solution during EHI Retail Institute’s retail technology awards ceremony
that took place on February 23, the first day of the EuroCIS 2016 trade
show in Dusseldorf.
Unicoop Firenze is one of the largest cooperative retailers (coop) in
Italy. With 104 stores in Tuscany and 12 stores in the capital city of
Rome, Unicoop Firenze employs approximately 8,500 people and operates 12
convenience stores, 63 mini markets, 29 supermarkets and hypermarkets.
Unicoop Firenze has laid the foundation for a fully integrated
omnichannel strategy with a unified business logic and data layer that
integrates sales touchpoints, store management systems as well as
e-commerce applications provided by an NCR omnichannel software platform.
To improve customer experience and increase the efficiency of store
operations, Unicoop introduced a new smartphone-based application that
integrates a broad range of in-store, loyalty and digital services and
speeds up the checkout process.
With the SalvApp Unicoop customers are now able to create smart shopping
lists and opt-in for dynamic, targeted marketing promotions. Once in the
store, they can scan the items they want to purchase and apply e-coupons
from promotions. Once their shopping is completed, customers can check
out the whole basket using their mobile phone at the NCR self-checkouts.
Additional features, such as store locator functionality or detailed
product information, further enhance customer experience and drive usage
rates.
Riccardo Rapi, CIO at Unicoop Firenze said: “In recent years, we put a
lot of effort in the renewal of our entire application portfolio to
support all company processes and move to a completely digital platform.
Unicoop Firenze traditionally focusses on new solutions for its sales
network which includes self-service solutions that are used widely since
1998. Our re-engineered self-service approach now has been extended to
the use of NCR shopping app. Moreover it makes new services available
for our members anytime and anywhere thereby supporting their needs
before, during and after purchasing.”
The unified data layer provided by the omnichannel software platform
enables the routing of even the most complex promotion transaction data
to the right application. This provides a true omnichannel experience
for customers, while at the same time automating store operations for
easy and efficient central management and control.
“Enhancing the shopping experience via a smartphone-based application
has significantly enhanced Unicoop’s self-service approach,” explained
Wolfgang Jonasson, Vice President EMEA at NCR Retail Solutions. “With
the massive increase in adoption of digital services, NCR has worked
with Unicoop to establish a platform that provides value now, as well as
preparing for leadership in future retail trends, such as the Internet
of Things.”
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables nearly 550 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries.
Web site: www.ncr.com
Twitter: @NCRCorporation
Facebook: NCR
Corp.
LinkedIn: NCR
Corporation
YouTube: www.youtube.com/user/ncrcorporation
View source version on businesswire.com: http://www.businesswire.com/news/home/20160224005020/en/
Source: NCR Corporation
NCR Corporation
Ortrud Wenzel, +49-821-405-8191
ortrud.wenzel@ncr.com
