Industry-leading POS technology and advanced performance reporting
software provide real-time insights as one of world’s largest fast-food
restaurant company enters new market
SÃO PAULO--(BUSINESS WIRE)--Aug. 11, 2014--
NCR
Corporation, the global leader in consumer transaction technologies,
today announced that Yum!
Brands, Inc. (NYSE:YUM), one of the largest fast-food restaurant
chains in the world, opened its first corporate-owned KFC store in
Brazil using a complete NCR restaurant technology solution. NCR will
help KFC sites across Brazil engage consumers more effectively and
operate with greater efficiency.
YUM! Brands is expanding throughout South America and expects to open
three KFC owned stores in Brazil by the end of 2014. As part of a plan
to remotely monitor sales and all point-of-sale (POS) activities in real
time, these new locations will use the latest NCR hardware, Aloha
software, and above-store reporting software.
“As we continue to aggressively expand the KFC brand and enter new
emerging markets, it becomes increasingly important to strengthen the
global partnership with NCR Global Services,” said Agustin Dominguez of
YUM! Brands.
To proactively engage consumers in the front of house, YUM Brands will
use a mix of digital displays, including NCR digital signage and POS
stations featuring a guest-facing screen. This makes it easier to
communicate with guests in the KFC stores and market new offers such as
meal specials, ultimately enhancing the in-store experience for guests.
In the back of the house, NCR is helping YUM! identify trends and
optimize store performance with above-store reporting software. The
web-based reports helps the chain forecast revenues, increase controls
and lower operational costs in real time.
“KFC is a strong brand with a significant presence throughout the world,
and we are excited that YUM! Brands has selected NCR to help them
achieve their long-term expansion goals in Brazil’s fast food market,”
said Paul Langenbahn, president, NCR Hospitality. “NCR’s restaurant
technology enables YUM! to be more agile, while providing them with the
performance and scalability to protect their investment for the future.”
About NCR Corporation
NCR Corporation (NYSE:NCR) is the global leader in consumer transaction
technologies, turning everyday interactions with businesses into
exceptional experiences. With its software, hardware, and portfolio of
services, NCR enables more than 485 million transactions daily across
retail, financial, travel, hospitality, telecom and technology, and
small business. NCR solutions run the everyday transactions that make
your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000
employees and does business in 180 countries. NCR is a trademark of NCR
Corporation in the United States and other countries.
Web sites:
www.ncr.com, www.ncrsilver.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation
About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, has over 40,000
restaurants in more than 125 countries and territories. Yum! is ranked
#216 on the Fortune 500 List with revenues of over $13 billion and in
2014 was named among the top 100 Corporate Citizens by Corporate
Responsibility Magazine. The Company's restaurant brands – KFC, Pizza
Hut and Taco Bell – are the global leaders of the chicken, pizza and
Mexican-style food categories. Outside the United States, the Yum!
Brands system opened over five new restaurants per day, making it a
leader in international retail development.
Based in São Paulo, the Brazilian division of Yum! Brands, Inc.,
currently has eighty-four Pizza Hut and KFC restaurants. Pizza Hut is
widespread in the country and is run by fourteen franchised partners.
KFC is basically located along the Rio –São Paulo region, with 13 stores
in the State of Rio de Janeiro and 10 in the central area of São Paulo.
Source: NCR Corporation
Press:
DFREIRE Communication and Business
Debora Freire
debora@dfreire.com.br
or
Flávia
Cunha
flaviacunha@dfreire.com.br
55-11-5505-8922
